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Influencer Marketing Stats

 

Our Influencer Marketing services focus on using an online leader to drive your brands message to a larger market. An influencer is a role-model, authority, or public figure that can sway their audience into making a purchase. When we think outside of the box and let influencers showcase your brand in an authentic light, consumers are more likely to trust the recommendation.

Our influencer marketing strategy is aimed at targeting our consumers in a non-obtrusive way to impact their purchasing decision. Today’s consumers are constantly flooded with advertisements and pushy sales tactics. Influencer marketing is geared to demonstrate your value by leveraging brand ambassadors that would likely use your product or service and recommend it to their like-minded audience.

THAT Agency is here to help you orient marketing activities around your strategically chosen influencers to keep you top of mind to your target market. We work with you to define the right type of influencers, set campaign objectives, establish expectations, monitor projects, and analyze campaign results. Our goal is to help you meet your goals.

Using influencer marketing collaboratively with Social Media Services and Search Engine Marketing Services can help to create a full digital strategy across multiple channels.

 

Influencer Marketing Worksheet

 

Our Approach to Influencer Marketing

  • Outlining the Consumers Buying Journey: Creating personas for each stage of the buyer’s journey that align with your campaign objectives.
  • Selecting the Right Influencers: Campaign goals, your target consumer, stage of the buyers’ journey, etc.
    • Micro-Influencers: small audience loyalty.
    • Celebrity Influencers: command high compensation, in return, leverage a large scale and great to use as the face of a campaign.
    • High-Quality Content Influencers: know how to create tailored content for a target audience.
    • Advocates and Brand Ambassadors: naturally love the brand and can be found online talking about your already.
  • Developing the Influencer’s Creative Brief: Setting clear guidelines of what is expected from your influencers.
  • Measuring the Success of Your Program: KPI’s, content sharing, and goals achieved.

 

Influencer Marketing Millennials Stats

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