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Search Engine Marketing Stat From Smart Insights

 

Search engine marketing (SEM) can include a variety of tactics depending on a digital strategy, primarily including pay-per-click marketing, search engine optimization and local SEO.

Regardless of which tactics chosen, SEM is about leveraging search engines like Google, Yahoo, and Bing to attract consumers to helpful information, including content like blogs or videos as well as contact information, services, or products.

 

10 Steps to Increase Google Rankings

Smart Phone Search Engine Marketing Stat by Google

 

Other Notable benefits of Search Engine Marketing

  • Improve brand visibility
  • Become an authoritative voice in your industry
  • Provide free and paid options
  • Create content for the full sales funnel
  • Use data to inform other marketing channels
  • Inform users and sell your core competencies

One of the largest challenges with search engine marketing is putting into place a congruent strategy to match not only paid and organic efforts but also social media integration to inform multiple digital channels of the helpful content that you have created.

Does your company have a handle on the fast-paced and ever-changing search engine marketing tactics? Contact THAT Agency for a free consultation and audit of your website’s optimization.

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