A content management system is an application or software that allow you to track and manage every piece of content on your website. Content can include text, photos, videos, music, documents, or just about any other type of multimedia material you can imagine. Since your content is what attracts qualified prospects while building trust and credibility for your business, keeping your content helpful and relevant is key to adding value at every stage of a customer’s buying journey.
WordPress is one of the most popular content management system choices available today. THAT Agency has an expert WordPress developer team available to assist you with building a WordPress website. Or, if your website and business needs don’t require the services of our WordPress developer team, we can design and integrate a custom content management system.
Either way, THAT Agency can deliver the best content management system (CMS) – by leveraging the talents of our WordPress developer team or an experienced group of custom CMS developers – to meet your specific requirements. Plus, when it comes time for implementation, we can provide you and your team with necessary training and guidance.
Content is how your prospects find and engage with your brand online … thus, content is still the king of the digital marketing world. Are you continually paying someone to update your website with fresh content? Find out how THAT Agency’s CMS services can help you bring your content management in-house.
Beyond the content management system, the content itself should align with your brand identity. Voice, tone, language, imagery – this all matters, and it should be consistent across all pages of your website as well as across all digital marketing channels. Interested in tweaking your content to showcase more of your brand’s personality? Contact us today to see how THAT Agency’s digital marketing services can innovate and improve your online presence with SEO services, PPC advertising, and more.