Content management systems are software and applications that allow you to track and manage every piece of content on your website. Content can include text, photos, videos, music, documents, or just about any other type of multimedia material you can imagine. Since your content is what attracts qualified prospects while building trust and credibility for your business, keeping your content helpful and relevant is key to adding value at every stage of a customer’s buying journey.
At THAT Agency, we will design and integrate a completely customized content management system (CMS) that will allow you to update your website as often as you like. Our simple approach to custom CMS services includes guidance throughout the entire learning process associated with developing and implementing a new custom CMS. THAT Agency can provide you with the best website design – as well as the best CMS services and solutions – specifically created for you and your business needs.
Content is how your prospects find and engage with your brand online … thus, content is still the king of the digital marketing world. Are you continually paying someone to update your website with fresh content? Find out how THAT Agency’s custom CMS services can help you bring your content management in-house.
Beyond content management systems, the content itself should align with your brand identity. Voice, tone, language, imagery – this all matters, and it should be consistent across all pages of your website as well as across all digital marketing channels. Interested in tweaking your content to showcase more of your brand’s personality? Contact us today to see how THAT Agency’s digital marketing services can innovate and improve your online presence with search engine optimization, pay-per-click advertising, and more.