Pay-per-Click Marketing
West Palm Beach Pay-Per-Click Advertising Management
Pay-per-click marketing, also called pay-per-click (PPC) advertising, is a segment of search engine marketing in which ads incur fees each time a user clicks on them. The cost of a click can vary depending on the PPC agency’s management strategy and settings of the ad campaign, but the long list of benefits starts with a PPC agency’s ability to directly inject consumers into various segments of the sales funnel through PPC advertising. These acute targeting parameters can make PPC more bottom-line beneficial than any other form of digital marketing.
Search engines like Google and Bing allow PPC advertisers to jump to the top of the rankings for multiple relevant search terms by bidding on placements, which then gives advertisers the ability to target potential buyers as their journey through the sales funnel. This also gives PPC advertising strategies an advantage in the short term over organic search engine optimization techniques, even while working hand in hand to increase search visibility.
Notable benefits of working with a West Palm Beach PPC agency include:
- Improved visibility across search engines
- Receiving a direct return on investment from successful PPC advertising efforts
- Filling and segmenting ad retargeting lists to create additional touch points
- Using real-world data to inform other marketing strategies
- Targeting competitors to grab more market share
Starting Your PPC Agency Account
THAT Agency values transparency, education, and collaboration. Before account setup occurs, clients will be encouraged to evaluate their expectations of what PPC advertising should provide. With this information, THAT Agency will review each client’s objectives as a whole and may suggest additional solutions, such as social media management. Once strategies are suggested, account setup will begin.
PPC Advertising Account Setup
Account setup will consist of keyword research, ad development, ad extensions, landing page optimization, and tracking installation. Once created, PPC campaigns are also reviewed by Google AdWords and Bing Ads representatives. These key steps allow PPC campaigns to focus on targeted audiences and provide a clear picture of return on investment (ROI).
Monitoring PPC Ad Performance
Once campaigns are set live, the data will show what is driving the sales needle into the ideal ROI category. THAT Agency dives deeper than just clicks and impressions, using analytical and dynamic integrations with certified vendors to ensure the highest quality data is being provided for PPC optimization purposes.
Reporting & Optimizing
Monthly, THAT Agency meets with clients to report on pay per click marketing key performance indicators as well as to cross reference sales data in an effort to connect lead conversion rates and gain a better understanding of the optimal cost per lead. Using this data, PPC campaigns are reevaluated and updated in any way that may provoke a better performance.
