West Palm Beach SEO Company
If you are looking for a West Palm Beach SEO Company, you are in the right place. Whether your company needs support with the entire Search Engine Optimization process or just pieces of the puzzle-like Link Building, Technical SEO, Content creation, or Local Search Optimization, THAT Agency is here to help.
For nearly 20 years, THAT Agency has been supporting local and national companies with their SEO strategies across industry verticals from law to e-commerce, healthcare, hospitality, and more. If you need more information or are looking for inspiration, browse some of our SEO tactics below or check out our recent case studies.
Ready to get started? Try our free SEO website audit for an in-depth report on your website’s health or contact our West Palm Beach SEO Company for a discovery call.
What Is Search Engine Optimization?
Search Engine Optimization (SEO), at its core, is a strategy to increase the visibility and traffic of your website by leveraging heavily utilized search engines such as Google, Bing, DuckDuckGo, YouTube, and more.
All search engines have a general mission of organizing information to provide the most relevant results to the question being searched. Whether it’s a searcher looking for a pizza shop on Palm Beach Lakes Blvd. in West Palm Beach, FL (local SEO) or a new couple searching for a guide to purchasing their first home (content creation). The search engines process information across the web and provide the best possible results. Common phrases you may hear from any SEO service provider are, “getting you top rankings”, “we can get you on the first page” and “get your website found”, these are all great goals.
However, at THAT Agency, a West Palm Beach SEO Company work with your team to ensure your core business objectives line up with these particular goals to help fill your perspective funnel with awareness, consideration, and decision searchers that fit your target audiences. Be sure to browse our SEO tactics below for more detail on how we achieve results.
Why Do You Need SEO?
Did you know that according to Oberlo there are roughly 3.5 billion searches a day on Google alone! As an SEO team, this gets us excited when thinking of all the possibilities to make connections between searchers and brands not only in South Florida but throughout the world.
However, we know that only a sliver of those 3.5 billion searches may match relevant terms for your business. This leads to the question of, why we set out on this path of putting resources behind optimizing for these terms. As an Inbound Marketing Agency, our philosophy is to attract customers strategically throughout the process of awareness, consideration, and decision phases of their buyer’s journey.
Search Engine Optimization may be the most informed marketing channel available as users quite literally enter their questions or needs into the search engine. So, in regards to leveraging those organic searches, SEO services are a core strategy in our Inbound Marketing methodology. Our digital internet marketing team typically puts achievable goals and KPIs in place through quarterly sprint time frames that are aligned with the business objectives of our clients.
Learn more about our strategy and book your discovery call with THAT Agency. For more on leveraging search engines for immediate impact, be sure to check out our paid search marketing services.
SEO Tactics and Services In West Palm Beach
Browse our SEO tactics below utilized by our in-house Palm Beach SEO experts. Whether you need some of these services as stand-alone tactics or all of the services, we have you covered. Contact our SEO team or stop into our West Palm Beach office off of I-95 today to get started on your SEO discovery phase.
Local SEO Services
If your business has a brick-and-mortar location, you are looking to compel customers to visit your physical addresses or your target audience is only utilizing your services in specific geographical regions, Local SEO services may be a piece of your SEO strategy.
From Google My Business management to local citations and website optimization, THAT Agency has proven experience with generating localized awareness and exposure for Florida small business owners. Some examples of localized business industries we have worked with are automotive, legal, real estate, hospitality, healthcare, financial services, and nonprofits.
Frequent Search Engine Marketing Questions
What tools does the Team use?
We use a number of SEO tools, including but not limited to Google Search Console, Moz, Raven Tools, SEMrush, Ahrefs, Screaming Frog, and Yoast.
How does your pricing work?
Pricing is customized per project and based on hours quoted. Each proposal is broken into tactics with hours assignments.
Do You Outsource Work?
No. All work we do is done in-house by our team of experienced and knowledgeable SEO professionals in West Palm Beach, FL.
What is your process?
Depending on the project, the process will be determined during the onboarding meeting with the account management team. Typically, our SEO team works on quarterly project schedules.
What KPIs do you use?
Key Performance Indicators (KPIs) are determined during the onboarding meeting. However, standard KPIs start with driven leads/sales and also include organic traffic, impressions, the position of keywords, and individual content performance.
How do you show success?
We set mutually agreed-upon goals with our clients and identify key performance indicators (KPIs) to measure the success of our SEO services. Some examples of SEO KPIs include organic sessions, keyword ranking increases, and leads/conversions.
How Do You Choose Keywords?
First and foremost, we choose keywords based on relevancy. However, we also take into account search volume and difficulty as well as client preferences and the keywords for which competitors rank.
