WEST PALM BEACH, FL — THAT Agency, a full-service digital marketing agency specializing in web design, SEO, PPC, and social media, today announced a new partnership with Universal Radiology Partners (URP), a nationwide teleradiology provider known for its 24/7/365 diagnostic and interventional radiology coverage. Since 2004, THAT Agency has helped clients across industries build meaningful digital connections with their audiences, and this latest engagement reflects the agency’s continued commitment to delivering strategic, results-driven social media solutions for its healthcare partners.
A Social Strategy Built for Two Audiences
Universal Radiology Partners serves hospitals and clinics across the country, delivering fast, accurate imaging interpretations across modalities including X-ray, MRI, CT, ultrasound, mammography, fluoroscopy, and nuclear medicine, along with interventional procedures such as biopsies, drainages, and pain therapies. With over a million studies read annually by board-certified radiologists, URP needed a social media presence that could speak credibly to two very different audiences at once: healthcare facilities evaluating an outsourced radiology partner, and radiologists considering their next career move.
THAT Agency is developing and managing a social media strategy built to do exactly that. The approach will balance content that showcases URP’s clinical reliability and nationwide reach, aimed at hospital and health system decision-makers, with recruitment-focused content highlighting open diagnostic and interventional radiology roles in growing markets such as Las Vegas, Southern California, and Wellington, Florida. Consistent branding, thoughtful messaging, and a steady content cadence will work together to build trust with healthcare partners while putting URP’s career opportunities in front of the physicians best suited to fill them.
The social strategy is designed to reinforce URP’s brand identity across every platform: reliable, responsive, and always on. From visual style to tone of voice, the content is built to communicate the round-the-clock trust that hospitals and clinics place in URP’s team, while also making the case for why top radiologists should want to join it.
“We’re always excited to partner with organizations that are making a real difference, and Universal Radiology Partners is a perfect example of that,” said Bill Teubner, President of THAT Agency. “Social media gives URP a direct line to two audiences that matter enormously to their business, the hospitals relying on their coverage and the radiologists they’re working to recruit. Our team built a strategy that speaks to both, and we’re proud to bring that level of thinking to this partnership.”
Universal Radiology Partners leadership echoed that enthusiasm.
“Working with THAT Agency has been a genuinely collaborative experience from start to finish,” said a spokesperson for Universal Radiology Partners. “They took the time to understand what makes our business unique and translated that into a social media presence that finally reflects who we are, a nationwide partner hospitals can count on and a place where top radiologists want to build their careers. We’re confident this partnership will strengthen our reputation with healthcare partners and help us reach the physicians we’re looking to bring on board.”
THAT Agency’s social media management for Universal Radiology Partners is now underway across the company’s key platforms.
About THAT Agency
Founded in 2004 and headquartered in West Palm Beach, Florida, with an additional office in Colorado Springs, Colorado, THAT Agency is a full-service digital marketing agency dedicated to helping businesses grow through smart, results-driven strategy. The agency’s services span web design and development, SEO, paid media, social media, content strategy, schema markup, and AI visibility, serving a diverse client roster that includes healthcare organizations, automotive dealerships, law firms, home services companies, and B2B and luxury brands. THAT Agency’s mission is to combine creative excellence with measurable performance, delivering digital solutions that help clients achieve real, lasting business results.
About Universal Radiology Partners
Universal Radiology Partners is a nationwide teleradiology provider offering diagnostic imaging and interventional radiology services, interpreted around the clock by board-certified radiologists. The company partners with hospitals and clinics across the U.S. to deliver fast, accurate imaging interpretations, reporting over a million studies read annually with 24/7/365 coverage across modalities including X-ray, MRI, CT, ultrasound, mammography, fluoroscopy, and nuclear medicine, as well as interventional procedures such as biopsies, drainages, and pain therapies.
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